AI is everywhere. It is actively changing the experience of today’s world. Artificial Intelligence is achieving remarkable and marvellous feats. This marvel extends itself across industries. When it comes to the wine and spirits industry, AI has brought in a revolution.
Artificial Intelligence in the food & beverage industry was valued at USD 3.07 billion in 2020 and has recorded tremendous growth since. It is forecasted to climb to USD 29.94 billion by 2026 (according to Mordor Intelligence, 2021). AI in the beverage industry is greatly assisting leading brands by obtaining historical data from their past records and formulating it with the help of AI-implemented algorithms. Through this method predicting sales, understanding consumer behaviour, managing supply chain, and a lot more leading towards the sustainable growth of companies. AI has provided a large number of players in the drinks industry the access to tap into their consumer preferences, get valuable and actionable insights to further personalize the overall consumer experience and satisfaction. The use of AI is further incorporated into marketing, packaging, and numerous other functions in the beverage industry as well.
Interactive labels, recommendation algorithms, quality assurance, and AI-generated blends as well have become today’s reality. This is just the beginning. The future of tech in the beverage trade is a merely drop in the vast ocean of technology. Stay tuned for Liquid AI’s presence at the Future Drinks Expo for more information.
